Loud cheers accompanied formal presentation of the first ever Innovation and Excellence Awards of the Baltic Beauty 2025 trade fair that took place on the 31 October during the official Baltic Beauty Awards 2025 ceremony.

“We are absolutely delighted to mark the 20^th anniversary of the Baltic Beauty with an award that was long time in the making. Award that celebrates product innovations and excellence. We are also happy that our exhibitors supported the award by “voting yes” to it and submitting their products for consideration,” Kristīne Čerņavska, Director of Baltic Beauty and award competition, said proudly.

“Beauty industry has gone through a phase of rapid development in recent years: technologies have been updated, innovations and formulas have become a lot more precise. We are happy that Baltic Beauty Awards were created to highlight the most innovative products and best quality. It is important for the international exposure. We received many applications from exhibitors in Latvia, Lithuania and Estonia,” Anžela Lužnova, Editor-in-Chief of e-beauty and co-organiser of the award competition, pointed out.

Most innovative skincare formula award winners:

1 place – AB BIO® Absolute Youth Face Cream ( “Dr. Butkēvičas zobārstniecības prakse”, Latvia)

2 place – CellDerma’s GF5 Next Generation® serum ( “SKIN STUDIO”, Estonia)

3 place – AIMX “Soothe Me” soothing face mask with peptides ( “BIOKLINIKA”, Lithuania)

Most innovative hair formula award winners:

1 place – PROPOWAX™ Antioxidant Haircare Duo (“MOOUR”, Latvia)

2 place – CLABIANE HairBeam Scalp Ampoule ( “Doctor Kinez”, Estonia)

2 place – Paul Mitchell Awapuhi Wild Ginger Repair Nourishing Shampoo (“KAUPMEHE S & H”, Estonia)

There are two second places in this category!

Baltic’s most innovative brand award winners:

1 place – Glamlashes One Step Lash & Brow Lamination Lotion ( “GlamLac”, Estonia)

2 place – GMT Beauty Anti-Age Massage Emulsion ( “GMT BEAUTY”, Latvia)

3 place – GMT Beauty 3D Lifting Cream (“GMT BEAUTY”, Latvia)

“Most innovative skincare formula was the category that had the fiercest competition. Some of the scores awarded by judges fell into a half-point margin at times. But scoring formula was precise and made our choice a lot easier. We just put the scores together avoiding any impartiality,” Ludmila Stavro-Freiberga, Chairperson of the Baltic Beauty Awards 2025 jury, stressed.

People’s Choice awards was won by GMT Beauty’s  3D Lifting Cream. Voting took place on Instagram, handle @balticbeautyawards.

Organisers received the total of 44 applications: 22  cosmetic products in the most innovative skincare formula category, 14 products in the most innovative hair formula category and seven entries in the Baltic’s most innovative brand category. 18 cosmetic products – six in each of the three categories – were selected for the final round of competition.

Other finalists:

Most innovative skincare formula:

• Neovita Perfect Lipcare De Luxe ( “PROLOGIC”, Latvia)
• Cell Fusion C Red Ultimate Cream (“Skaistumpasaule”, Latvia)
• Krx Bio-Herb Derma Plus + serum ( “Spa Industry”, Estonia)

Most innovative hair formula:

• CLABIANE Hair Beam Shampoo ( “Doctor Kinez”, Estonia)
• Paul Mitchell Awapuhi Wild Ginger Repair Nourishing Rinse ( “KAUPMEHE S & H”, Estonia)
• Grow Gorgeous Intense Thickening Hair & Scalp Mask (“FASHION infinity”, Latvia)

 Baltic’s most innovative brand:

• Norden Cosmetics massage warming gel (“Norden Cosmetics”, Latvia)
• Glamlac Reishi Elixir Cuticle Remover ( “GlamLac”,Estonia)
• OBVProt – olbaltumvielas + prebiotika ( “Preimmu”, Latvia)

Additional participant details: https://ej.uz/41c4

Professional judges

Innovative products nominated by the exhibitors of the Baltic Beauty 2025 were evaluated by 17 industry experts appointed as members of the jury. They include chief editors of Baltic leading beauty magazines, industry professionals, trained chemists and developers of cosmetic formulas. Jury was presided by Dr. Ludmila–Freiberga, founder and general manager of the Panacea Premium preventive and aesthetic medicine clinic, and cosmetician with a 25-year professional experience. Judges started working in June and had up to one month to test the competition entries to evaluate their novelty, innovative properties, quality of ingredients, use, sensory characteristics and other qualities. The maximum score that participants of the competition could get from each judge was 170 points.

Baltic Beauty Awards 2025 takes place in scope of the Baltic Beauty trade fair and is supported by the Latvian beauty industry news portal E-Beauty.lv.