
Innovation:
Labākā inovatīva matu kopšanas formula / Best Innovative Haircare Formula
Profesionāls produkts / Profesional Product
Product:
Essence of innovation:
The innovation of ZOE-T Genius+ Energy Every Leave-In Treatment is based on advanced biomineralization technology utilizing bio-chelated trace minerals—copper, iron, magnesium, and silicon—to achieve superior bioavailability and effective integration into the hair fiber. The formula acts as an active mineral delivery system that reinforces the hair structure before heat styling, helps prevent the accumulation of harmful mineral deposits, and enhances the hair's ability to retain moisture and maintain structural integrity. Its acidic pH (3.0–3.5) promotes cuticle sealing, improving smoothness, shine, and mechanical strength while providing long-lasting protection against thermal and mechanical damage.

Description:
ZOE-T Genius+ Energy Every Leave-In Treatment is a professional leave-in hair treatment designed for all hair types. It combines protective, moisturizing, nourishing, strengthening, and cuticle-sealing properties in a single multifunctional formula. Developed for application before blow-drying or heat styling, it prepares the hair for thermal exposure while improving its overall condition and structural resilience.
The formula is based on biomineralization technology enriched with bio-chelated copper, iron, magnesium, and silicon. These highly bioavailable minerals reinforce the hair fiber, improve compatibility between active ingredients and the keratin structure, and help maintain optimal mineral balance within the hair. The treatment creates a protective barrier that strengthens the cuticle and minimizes damage caused by environmental stressors, heat styling, and mechanical manipulation.
In addition to the mineral complex, the formula contains hyaluronic acid for intensive hydration, hydrolyzed keratin, collagen, and silk proteins to repair and strengthen damaged hair fibers. Wheat and soy amino acids, together with arginine, serine, and threonine, improve elasticity, reduce breakage, and enhance hair resilience. Fermented mineral complexes further increase the bioavailability of active ingredients, ensuring efficient delivery and long-lasting performance.
Its acidic pH of 3.0–3.5 effectively seals the hair cuticle after washing, reducing frizz while enhancing smoothness and natural shine. Hair becomes softer, easier to detangle, deeply hydrated, and visibly healthier without being weighed down. With regular use, the treatment helps preserve hair integrity, minimizes structural damage, and improves overall hair quality.
The lightweight leave-in formula is suitable for daily use on natural, colored, chemically treated, and heat-damaged hair. It distributes evenly throughout the lengths and ends, providing continuous protection, improved manageability, and long-lasting conditioning without leaving residue or heaviness.
Usage:
Apply to clean, towel-dried hair. Spray evenly onto mid-lengths and ends, distribute with a comb or fingers, and do not rinse. Proceed with blow-drying or allow the hair to air dry. Suitable for daily use and all hair types.
About the Competition:
BALTIC BEAUTY AWARDS 2026 – the Innovation and Excellence Award for the Beauty Industry.
The award was created to recognise the best innovative and sustainable beauty products that are changing perceptions of skin, hair and body care. We recognise brands and companies that introduce unique formulas to the Baltic market, set new trends and inspire the development of the beauty industry.
The products will be evaluated by industry experts, and the winners will be announced on 6 November at the “Baltic Beauty” exhibition. The product will also be eligible for the Audience Award, based on voting via social media.
The organisers of “Baltic Beauty Awards” are the international exhibition organiser “BT 1” and E-Beauty.lv, the Latvian beauty industry information portal.
