Nominācija:

Labākā inovatīva matu kopšanas formula / Best Innovative Haircare Formula

Kategorija: Plaša patēriņa produkts / Consumer Product

Produkts:    

Lotus Beauty by Igors Popovs HAIR DETOX SHAMPOO

Essence of Innovation:

The shampoo’s innovation is based on a comprehensive approach to maintaining a balanced scalp microenvironment, combining a gentle cleansing system with glycolipids, niacinamide, salicylic acid, tea tree oil and panthenol. The shampoo features a multifunctional formula that combines effective cleansing with targeted scalp care, helping to create an optimal environment for maintaining the healthy, strong and shiny appearance of the hair.

Product Description:

Healthy, shiny hair starts with a healthy and balanced scalp. The shampoo is formulated to cleanse the scalp and hair effectively yet gently, while providing moisturising, soothing and conditioning benefits.

Coconut oil derivatives help gently cleanse the scalp of excess sebum, while glycolipids support a balanced scalp microenvironment and help maintain its natural protective barrier. Propanediol provides intensive hydration, while niacinamide, a form of vitamin B3, is involved in cellular energy metabolism and helps maintain the scalp in optimal condition.

Tea tree oil complements the formula with cleansing and scalp-balancing properties. Panthenol, also known as provitamin B5, moisturises and soothes the scalp, while salicylic acid helps remove dead stratum corneum cells, cleanse the scalp and support its natural renewal process.

The shampoo is vegan, cruelty-free and free from parabens, sulfates, silicones and artificial colourants.

Directions for Use:

Apply to wet hair and lather. Leave on for 5 minutes, then rinse thoroughly. Repeat the application, focusing on cleansing the scalp. Rinse thoroughly.

About the Brand:

The product concept was created by Latvian hairdresser Igors Popovs, based on 27 years of professional experience in hair and scalp care. The product is manufactured in Latvia.